As we prepare for Safer Internet Day (Feb 6th), I understand the countless hours you're investing in planning impactful campaigns, virtual events, and activations. The dedication to enabling a safer online environment is commendable!

In the ever-shifting landscape of online spaces, people’s constantly changing realities are at the core of the work we do. This begs the question of whether the release of data, study reports, etc. should follow the traditional approach to webinars.

There is a buzz building among teams striving to ensure online safety as we approach Safer Internet Day on February 6th, 2024. (I know 2024 is almost here). Many are in planning mode, from events, campaigns to op-eds and more.

You already recognise that policy work means nothing if perception is not set. But, as your policy people work their tails off fighting fires with their know-how, clout, and connections, you are dying to help them beyond simply writing reactive statements that don’t seem to make a dent in changing the perception that you all hoped they did.

As you approach this work week and start entertaining the idea of what an in-house newsroom for your organisation would look like, you will soon realise that...

As you all know, any communications work starts with strategy. And I love seeing so many communicators in Brussels come up with creative strategies to help their organisations meet their overarching goals. Kudos to you!

With everything happening in the world, today might seem like an unusual time to discuss a communications tactic, specifically an in-house newsroom. But, then again, it’s also quite timely given the current global events and the impact they have on people’s lives (including their mental health).

As Brussels prepares to slow down beginning next week, many will take a well-deserved time off—a time for reflection. It is a time when many may turn their focus away from the hectic demands of work and towards cultivating their overall well-being, especially their psychological health.